Who builds HookGet
One engineer, named, with a track record you can check — and a set of product decisions that only make sense once you know where he learned them.
In short
- HookGet is built and operated by Shai Truchman, and support is answered by him.
- Before infrastructure: CEO of JDate Israel, CDO at the Fattal hotel group and at Hadaka90, Salesforce Solution Architect.
- The product decisions on this site — declarative transforms, EU hosting, per-attempt visibility — come from running systems where a bad change reaches hundreds of people at once.
- Same hands, other products: Brand My Inbox, EmailPro, SMSnet.
The track record
| Role | What it was |
|---|---|
| CEO, JDate Israel (Spark Networks) | A national consumer product measured daily. Every interface change was visible to thousands of people the same afternoon. |
| Chief Digital Officer, Fattal hotel group | Digital transformation across a large hotel chain: legacy systems, hundreds of employees, and processes that cannot be paused while they are replaced. |
| Chief Digital Officer, Hadaka90 group | The same work in media and commerce, with growth measured rather than presented. |
| Salesforce Solution Architect | The enterprise depth underneath all of it: permissions, integrations, approval paths and audit trails. |
| Today | Building production AI products and leading AI transformation work inside organisations. |
Why this product looks like it does
- Transformations are declarative, never customer code. Anyone who has owned a platform where one team's change took down another team's traffic writes this rule once and never relaxes it. The reasoning is on the home page, in public.
- Every attempt is visible, with its response. Running digital for a hotel chain teaches that the expensive question is never "did it fail" but "what exactly did the other side say, and when". A dashboard that hides the response body is a dashboard that generates support tickets.
- Claims are dated and checkable. The comparison pages carry the date each competitor's price was read off that competitor's own page, and the compliance page separates what runs today from what is committed. That habit comes from enterprise architecture reviews, where an undated claim is treated as no claim.
- An MCP layer, not a bolted-on chatbot. The assistant integration exposes the same operations the API exposes, with the same permissions and the same audit trail — because an agent that can do more than the API can do is an agent nobody in procurement will approve.
The other products
| Product | What it does |
|---|---|
| Brand My Inbox | Business email on your own domain, kept in the inbox you already read, with an MCP layer and a full audit trail. |
| EmailPro | Israeli email campaigns planned and drafted through an AI assistant, with human approval on screen before anything is sent. |
| SMSnet | Two-way SMS through Android devices you already own, with a plain API and an MCP connection for agents. |
The full portfolio, the press coverage and the longer biography live on truchman.com.
Questions
Who builds HookGet?
Shai Truchman — an Israeli operator and engineer who ran consumer products before he wrote infrastructure. He was CEO of JDate Israel (Spark Networks), Chief Digital Officer of the Fattal hotel group and of the Hadaka90 group, and a Salesforce Solution Architect. He writes the delivery pipeline, the docs and this page.
Is HookGet a one-person company?
Yes, and the site says so wherever it matters: the support page prices what one engineer can honestly staff, the compliance page lists the controls that run today instead of badges that do not, and the status page reports measured uptime without a contractual SLA behind it. A small vendor that overstates its size is discovered on the first incident.
What else does the same person build?
Brand My Inbox (domain email with an MCP layer and an audit trail), EmailPro (Israeli campaign sending driven through an assistant, with human approval before anything leaves), and SMSnet (two-way SMS through Android devices, with an API and an MCP connection). Same architecture opinions, different wires.
What does "AI transformation" have to do with a webhook service?
Both are the same problem seen twice: an assistant is only as useful as the systems it is allowed to touch, and it is only safe if every action it takes is signed, scoped, retried correctly and written down. That is a delivery pipeline with an audit trail — which is what this product is, and what an organisation adopting agents needs before it adopts them.